One woman.
Five worlds. One signature.
What began in 2012 with a single photo from New York is today a network of five independent projects — and one attitude that ties them all together. In between lie more than ten years of fashion, travel and indulgence, countless hotel nights and a second world of entrepreneurship and early investments — and the conviction that elegance and substance are no contradiction, but belong together. I do this out of conviction, not because I have to.
There was a time when everyone asked the same questions:
- „Are you really going to post that?"
- „What will your friends and family think of that outfit?"
- „Isn’t that skirt too short, the heels too high, the neckline too daring?"
- „Can you even show yourself like that online?"
At some point I stopped answering these questions. Not loudly, not defiantly — simply by carrying on. You do not need to fit in to be successful. And you should not listen to who you are meant to be for others — you should find your own self, because everyone is interesting the moment they stop trying to be someone else.
Elegance is a stance, not a permission.
Timeline.
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2012
A photo from New York
On 7 January 2012, my first Instagram photo from New York — my entry into the world of social media.
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2012
pureGLAM.tv begins
A few months later pureGLAM.tv begins — at first only a blog for friends, soon a lifestyle blog where fashion and travel meet.
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2013
Travel & first collaborations
The start of blogger collaborations and many beautiful journeys. Travel stories increasingly move to pureTRAVEL.tv — travel meets fashion and lifestyle.
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2014 – 2015
Consulting & stage
Advising hotels and brands — plus workshops and talks on social media and influencer marketing, for brands and creators alike.
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2015
pureFOOD.tv begins
The food world gets a home of its own: pureFOOD.tv. Between the great restaurants I get to experience, the urge grows to stand in my own kitchen again — to cook, photograph and share recipes. Fine dining and the honest food of home — for me the two belong together.
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2016 – 2017
Events & journeys
Monthly events and journeys for creators and bloggers — organised and hosted.
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2017
An early look ahead
First investments in companies developing early toward artificial intelligence — and in 2018 cryptocurrencies follow. Long before either was on everyone’s lips.
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2018
The turning point
For a long time it was “community first” — until the community changed. I honour the last commitments and turn the focus inward: mental health, nutrition, fitness, yoga. Only a healthy body makes healthy decisions.
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2020
Arriving in the US
The final move to the US — an early love for Miami tips the scales, and I have lived there ever since. My own investments come into focus: early-stage start-ups, health and AI, plus cryptocurrencies.
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2023
Fashion moves: MissPur
I begin to separate the stricter fashion looks from VanessaPur — step by step they get a home of their own with MissPur: clearer, more consistent, with an aesthetic all its own. No calculation, just joy in form.
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2024 – 2025
Focus & substance
Mental health, good nutrition, fitness and yoga are a firm part of my life — and I keep investing in health, AI and young technologies. Calmer, more mindful, more entrepreneurial.
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soon
pureFASHION returns
Fashion, styles and designs — quite different from before.
The grand houses — and the small treasures.
More than 200 nights a year on the road: the finest hotels in the world, from Berlin to Bangkok, from Barcelona to Singapore. Menus in the best restaurants — I love this world, and I still show it today.
And yet it is often the treasures away from the structures, the stars and the forks that create the unforgettable moments — a small, unknown restaurant, homemade pasta from a family recipe, honest cooking where you feel at home. Something you simply want to experience again and again.
And then there is the simplest of all — my own kitchen, the family recipes, the handmade. For me it all belongs together: the glamour of the grand houses, the small, genuine discoveries and the honest from home — united today in pureFOOD. The glamour of back then has stayed. What was added is the substance.
Elegance with substance.
Style and depth are no opposites to me. I believe in femininity with stance, in curiosity, and in quality over reach — and in doing things because they matter, not because they please.
Today I invest in health, AI and young technologies — and share online what truly moves me: with no brief, no obligation, and real substance.