The Brands.
What began in 2012 with pureGLAM is today a network of independent worlds — each with its own signature and the same person at the centre: Vanessa Pur. Fashion, beauty, travel, indulgence and luxury, all under one roof.
VanessaPur.
The home of everything: fashion, beauty and lifestyle with a personal signature.
Visit VanessaPur → Learn more ↓
pureGLAM.
Where it all began: fashion and lifestyle, since 2012.
Visit pureGLAM → Learn more ↓
pureTRAVEL.
The travel spin-off with a trademark — always on high heels.
Visit pureTRAVEL → Learn more ↓
pureFOOD.
Indulgence to make yourself: cooking and baking that's fun.
Visit pureFOOD → Learn more ↓pureFASHION.
Coming back soon: looks, fashion weeks and trends — reinterpreted.
Available soon → Learn more ↓
MissPur.
Never classic, never boring — the special combinations.
Visit MissPur → Learn more ↓Five worlds, one signature.
VanessaPur — the centre
VanessaPur grew out of pureGLAM and became independent over the years — today the stage where all the brands come together as one voice. Fashion, beauty, travel, indulgence and luxury, always with the same signature: elegance with substance. Over 170,000 people follow her on YouTube.
vanessapur.com →pureGLAM — the origin
pureGLAM was founded in 2012 and was the beginning of everything: the first blog, the first magazine and the foundation from which VanessaPur emerged. With its focus on fashion and lifestyle it grew into a large network — and when VanessaPur became independent, pureGLAM remained the glamorous root of the whole story.
pureglam.tv →pureTRAVEL — wanderlust with style
pureTRAVEL emerged early as the travel spin-off of pureGLAM — with VanessaPur's unmistakable trademark: always on high heels. From the personal travel tips of the early years it has grown into a large portal with travel information for many people — destinations, hotels and experiences, curated with an eye for style.
puretravel.tv →pureFOOD — indulgence & kitchen
After many years of travelling and dining in countless fine restaurants, the desire was simply there to cook and bake again — and to pass on simple recipes. The philosophy of pureFOOD: baking shouldn't be a science, it should be fun. Honest cooking, clear instructions, real indulgence.
purefood.tv →pureFASHION — coming back
pureFASHION used to show the looks of VanessaPur that didn't fit on pureGLAM, and reported on fashion weeks and new trends. This very passion is now being reinterpreted and returns in winter 2026/2027.
More soon →MissPur — strict & elegant
Vanessa Pur's style was never classic or boring — it was the special combinations: regular fashion paired with latex or leather, thigh-high boots with a corset. From that grew a passion of its own: it may also be strict and elegant. What exactly that means is best discovered on the site itself.
misspur.com →